AMA: Atlassian Senior Director of Product Marketing, Sapphire Reels on Product Marketing / Demand Gen Alignment
May 28 @ 10:00AM PT
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We will email you Sapphire's answers
to these questions after the event in case you can't make it.
When you speak to a prospective client, how do you avoid wasting time on those who have unrealistic expectations? I've spent hours talking to people who've expressed interest in content marketing services to understand what they need. Writing up a tailored proposal takes even more time, and then I submit it only to be told they don't have the money now.
What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?
What strategies have you found most effective for aligning product marketing efforts with demand generation activities?
How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?
What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?
How has your product marketing team traditionally worked with demand generation / growth marketing?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?