AMA: Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing
April 25 @ 9:00AM PT
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Included Templates
Create Your Own AI Product Marketing Assistant (Custom GPT) Checklist
What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?
I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this t...
13438 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range ...
4919 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Every PMM needs to become AI-literate. If you're an IC, you need to think about how to use AI to help you scale. If you're a manager, you need to think about how it can h...
3601 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
As I answered in another question, generative AI is an assistive technology. It's basically in the toddler stage. It's terrible at critical thinking and creative problem-...
1708 Views
3 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Dropping in some resources from a previous response!Helpful Tip and ResourcesFollow Andrew Ng on LinkedIn for thought leadership on the techSubscribe to the TLDR newslett...
2100 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Critical thinking and story-telling are the two top skills I look for in a PMM. It's way too hard to put that into an algorithm (today). In addition to that, I think eve...
1468 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Totally a team productivity play. That's where most companies are right now. How to do work faster. Soon it will become how to expand our ability to innovate and after th...
1281 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Oh boy, this is a fun one. First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, an...
1342 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
I want to challenge the statement "Customers don't understand what AI can do." Sure, some don't, but many in the automation space do and in fact, we are learning quite a ...
1258 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablemen...
1633 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Yes! It's really helped me speed up my work. I have a template that's attached to this AMA that gives examples of how to do exactly this.The rule of "garbage in, garbage ...
2287 Views
2 requests
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
When you have feature parity, it sometimes comes down to execution. Here are some levers you can use to break away from the pack: "Ours is just better." Explain why it's ...
3420 Views
1 request