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AMA: Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing
April 25 @ 9:00AM PST
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Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing
Top Questions
What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?
I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this tech. Why is this the case? The tech (today) cannot do one critical thing - creative, strategic thinking. It's dumb. It can ser......Read More
309 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range of sources, from data science influencers to the latest launches and campaigns. On an operational level, we are building GPTs ......Read More
284 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Every PMM needs to become AI-literate. If you're an IC, you need to think about how to use AI to help you scale. If you're a manager, you need to think about how it can help your team scale. If you're a senior leader, you need to think about how it can help your company scale - and even transform......Read More
265 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
As I answered in another question, generative AI is an assistive technology. It's basically in the toddler stage. It's terrible at critical thinking and creative problem-solving. That is the key skill set of a good PMM. I think the tech is going to be an incredible accelerant for PMMs. But I will......Read More
273 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Dropping in some resources from a previous response! Helpful Tip and Resources * Follow Andrew Ng on LinkedIn for thought leadership on the tech * Subscribe to the TLDR newsletters for Marketing and AI * Podcast: The Artificial Intelligence Show * Watch events and read the blogs of the ......Read More
327 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Critical thinking and story-telling are the two top skills I look for in a PMM. It's way too hard to put that into an algorithm (today). In addition to that, I think every employer will be looking for AI to be a part of a candidate's tool kit. Literacy in the latest tools, comfort with prompt en......Read More
260 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Yes! It's really helped me speed up my work. I have a template that's attached to this AMA that gives examples of how to do exactly this. The rule of "garbage in, garbage out" totally applies to generative AI tools, models, and LLMs. With RAG, you can enrich your GPTs with relevant data for your......Read More
272 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Totally a team productivity play. That's where most companies are right now. How to do work faster. Soon it will become how to expand our ability to innovate and after that, we'll be spinning out new market opportunities! This year, each team member will have an OKR related to creating an AI too......Read More
258 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Oh boy, this is a fun one. First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, and I think it's fair to those who don't that I provide this context. I do my own reading and research. I need to know enough t......Read More
268 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
I want to challenge the statement "Customers don't understand what AI can do." Sure, some don't, but many in the automation space do and in fact, we are learning quite a lot from the initial use cases we see happening across our accounts. Our CS team is always feeding us new ideas so we can integ......Read More
255 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablement platforms. Whatever tool you use, remember to crawl, walk, and then run. You'll learn a lot about seller behavior and adoptio......Read More
261 Views
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Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
When you have feature parity, it sometimes comes down to execution. Here are some levers you can use to break away from the pack: * "Ours is just better." Explain why it's easier, more accurate, more flexible, more cost-effective, faster, etc. Find ways to shine a light on why your flavor......Read More
271 Views
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