AMA: Blueshift Former Sr. Director, Product Marketing, Marina Ben-Zvi on Competitive Positioning

Positioning (which by definition is competitive positioning since it carves out a place in the market where you are the clear winner) is your strategy. It defines who you...

Competitive differentiation is what forms your positioning and what you build your messaging around. With how crowded every market category is now its essential to nail y...

There are a lot of great frameworks out there and they all have common elements. I recommend reviewing a few and customizing to what’s relevant and actionable for your co...

Similar to an earlier question: (1) define and tier your competitors, (2) determine the competitive assets you need, (3) set your cadence, (4) invest in a Competitive Int...

Love this question, because if sales doesn’t use your competitive intel then what’s the point of investing time at the expense of your other competing priorities. A few t...

To determine the competitive position in which you’re a clear winner and have unique strengths, try the following: SWOT analysis Competitive map plotted against two axis...

I’ve found the top 3 sources of competitive research to be: Peer review sites. G2 and other review sites are the best source of information because it comes straight fro...

This is a great question because without a framework for competitive intel you’ll get overwhelmed and lost in the noise. Here’s a few tips to get started: Define and tie...