AMA: Cloudflare Former Head of Product Marketing, Dave Steer on Product Launch and GTM Strategy

I love this question because it widens the aperture from product launch to go-to-market plan. The product launch is an important part of the go-to-market plan, but the la...

I answered a previous question about measuring success of a product post-launch, but it’s worth diving more deeply into KPIs for the launch itself. The most important s...

Good question, since not defining the time period can lead to a fuzzy idea of impact. You can't just move the goal post out. Sorry. I typically define the product launch...

I’ve had my fair share of challenging product launches in my career. The Tier 2s that you desperately want to become a Tier 1. The launches that you, as a product markete...

Creativity takes discipline, and over the years I’ve developed a few habits to keep font of creativity alive for all projects, including product launches. Here are my top...

Identifying and prioritizing channels to reach your target audience is key to any product launch. Typically, my channel goal is to surround the audience with a repeated, ...

Like the answer to a previous question in this AMA, it is good to make a distinction between Go to Market process and Product Launch process, as there may be marketplace ...

Changing your positioning is a big deal. So much of your Go to Market plan relies on a positioning strategy that is well thought out and embraced by your company. Whene...

Overall, you want to be looking at metrics that give you an understanding of success (e.g. adoption, revenue, word-of-mouth), inform tweaks to your messaging, and future ...