AMA: Coinbase Former Director of Marketing, Base, Sarah Khogyani Wolf on Stakeholder Management
April 30 @ 9:00AM PT
Register for AMA
We will email you Sarah's answers
to these questions after the event in case you can't make it.
In a product led-org how to get PMM a seat at the table/ a first class citizen
What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?
How do you keep Analyst Relations, PR/Comms, and Product aligned on a cohesive narrative without diluting the core message?
How do you handle competing stakeholder OKRs or incentives that misalign with the GTM strategy, and how do you reset them?
What tools or templates (stakeholder heatmaps, comms matrices, status dashboards) do you rely on for ongoing alignment?
How do you structure pre-mortems and post-mortems with stakeholders to turn friction points into process improvements?
How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?
What’s your approach to stakeholder change management during pricing or packaging updates to minimize churn or confusion?
How do you leverage customer and market evidence to influence skeptical stakeholders and drive consensus on narrative?
How do you signal urgency without being perceived as an 'annoyance'?
What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.
How do you join up different teams' goals?
What’s your favorite framework for identifying the 'hidden currency'—what those stakeholders actually value—to make the 'ask' feel like a win for them rather than a chore for me?
Which teams do you spend most of your time with?
What do you recommend doing when day to day workers seem highly motivated, but the leadership seems MIA on a high-level initiative?
As an example, there may be a high-level corporate directive, but high-level leadership seem to be dragging their feet and ownership seems misaligned.