AMA: Datadog VP, Product Marketing, Greg Gsell on Product Launches

For me, soft launches are for when the product isn't ready or the announcement is not a step change forward. There are countless feature launches that are run of the mill...

The main difference between product launches in companies with a 1-2 products and many products is how you give context on your product launch. For multi product companie...

Here are a few other things to think about:Sales enablementNumber of reps trainedPipegenPace of pipegen (if it is a product enhancement)AwarenessSocial engagementEmployee...

Negative feedback is more important than positive feedback. For PMM, I would bring it to the PM teams and have honest conversations about the feedback and let them addres...

Here are a few common mistakes:The launch lacks clarity on product availability. You need to know what the product does and does not do and set those expectations clearly...

Message testing is critical for launches. I look at 3 areas:Customers/ProspectsFocus groups (usual via UX team).Anon survey companies - there are plenty of survey compani...

I think this depends on how you define Customer Marketing, since that role can mean a lot of things (as can Product Marketing I suppose). At the end of the day, the PMM i...