AMA: Datadog VP, Product Marketing, Greg Gsell on Product Launches
March 27 @ 9:00AM PT
Register for AMA
We will email you Greg's answers
to these questions after the event in case you can't make it.
How would you handle negative user feedback about your product, and how might you address it with the engineering team?
What are the biggest mistakes companies make when launching a new product, and how can they be avoided?
What strategies have you seen work best for generating pre-launch buzz and sustaining momentum post-launch?
How do we measure the success of a product launch beyond just sign-ups and revenue?
Do you tier your launch stages based in cost?
What type of pre-launch testing do you do?
How are product launches different in multi-product companies?
What factors do you consider when assessing how big or small a launch has to be?
How do you determine whether or not you should do a soft launch (small) or a full scale launch?
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.
How do you separate responsibilities of a launch between a customer marketer & a product marketer for a launch?
How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?
What product launch KPIs do you set and track and how long to you track them for?
We're planning to launch a product for Customer Success/ Support Managers. We're planning to run webinar and adverts for that with CX communities - like CS insider and so on. Can you share your thoughts, if you've targeted communities previously as a part of your GTM plan?
What are some strategies that you recommended to mobilize sales and collect their feedback when you are in the "internal launch" phase of your GTM?
Can you share some examples of how you scale product launch that solely depends on Sales pitches??
What is the number one most important skill a PMM needs to showcase when launching a new product?
What collateral do you include for each launch?
We are trying to have overall themes for our roadmap, curious do you have themes and do they change each quarter?
