AMA: Datadog VP, Product Marketing, Greg Gsell on Product Launches

Here are a few other things to think about:Sales enablementNumber of reps trainedPipegenPace of pipegen (if it is a product enhancement)AwarenessSocial engagementEmployee...

Here are a few common mistakes:The launch lacks clarity on product availability. You need to know what the product does and does not do and set those expectations clearly...

The main difference between product launches in companies with a 1-2 products and many products is how you give context on your product launch. For multi product companie...

Message testing is critical for launches. I look at 3 areas:Customers/ProspectsFocus groups (usual via UX team).Anon survey companies - there are plenty of survey compani...

I think this depends on how you define Customer Marketing, since that role can mean a lot of things (as can Product Marketing I suppose). At the end of the day, the PMM i...

For me, soft launches are for when the product isn't ready or the announcement is not a step change forward. There are countless feature launches that are run of the mill...

Negative feedback is more important than positive feedback. For PMM, I would bring it to the PM teams and have honest conversations about the feedback and let them addres...