AMA: DocuSign Senior Director, Global Solutions Marketing, Paul Rudwall on Product Marketing Skills
December 17 @ 9:00AM PT
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đź‘‹ Paul Rudwall
Great products don't win markets on their own. Someone has to build the engine. I did it at DocuSign for 7.5 years, scaling product marketing from pre-IPO through +$3B in revenue. Then I did it again at Hedra, an a16z-backed AI startup, delivering record revenue and 6x growth in traffic and signups. I also spent time pre and post-IPO in sales and marketing roles at Responsys and SuccessFactors.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
What core skills should new product marketing managers learn first?
I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
If you're new to Product Marketing, start by grounding yourself in the fundamentals of messaging and positioning. In my view, these form the foundation of everything else...
2949 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
I often get asked about the difference between a PMM and a Sr. PMM, and I think it’s a critical distinction to understand. In my opinion, the difference is less about wha...
1093 Views
2 requests
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
My two superpowers are storytelling and my experience in sales. These skills have been invaluable in my career, and I encourage everyone to identify their own strengths a...
2860 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
There’s no one-size-fits-all answer to crafting effective emails for sales teams—it depends on the purpose. However, understanding salespeople and their day-to-day is cri...
858 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
Great Product Marketers are made, not born. While some may have innate talents suited to the role, Product Marketing is a craft that must be honed over time. Here are som...
809 Views
2 requests