AMA: Forethought Head of Product Marketing, Ryan Van Wagoner on Developing Your Product Marketing Career
September 16 @ 10:00AM PT
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Forethought Senior Director, Head of Marketing • 4y
Everything! But really...I was pretty clueless. I wish I knew how product marketing works with sales, customer success, product, and core marketing to be successful. I wi...
509 Views
3 requests
Forethought Senior Director, Head of Marketing • 4y
The truth is, almost every product marketer I know switched to a career in product marketing from a different field (I came from Sales!). This is very rarely a career tha...
568 Views
2 requests
Forethought Senior Director, Head of Marketing • 4y
I'd have to go with this classic: "Describe your process for launching a new product." Why? A product launch is the quintessential act of product marketing. It places the...
7086 Views
3 requests
Forethought Senior Director, Head of Marketing • 4y
Over the course of my career, I've seen incredible product marketers enter the field in all sorts of ways: - Pursuing an MBA and getting an internship at a large tech com...
424 Views
2 requests
Forethought Senior Director, Head of Marketing • 4y
Great question! Product marketing has been getting a lot of attention recently as a top career choice for anyone interested in marketing or strategy, but the truth is eve...
7915 Views
3 requests
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
Forethought Senior Director, Head of Marketing • 4y
My first recommendation would be to make sure you understand exactly what exactly your stakeholders are wanting to know (and why). Are they looking at making product deci...
629 Views
2 requests
Forethought Senior Director, Head of Marketing • 4y
What the interviewer really wants to know by asking this question is how you would handle a product launch, and you don't need direct experience to ace this question. You...
503 Views
1 request
what's the difference between a product marketer and a snr product marketer - how to learn and develop strategy skills so you can set better goals and be strategic in your approach instead of just reacting to daily asks? Any book recommendations?
want to see how I can stand apart as a snr product marketing manager apart from just tenure at company.
Forethought Senior Director, Head of Marketing • 4y
Generally as you become more senior in your product marketing career (or any career), your role will become more strategic and cross-functional. As you begin to show that...
1145 Views
2 requests
Forethought Senior Director, Head of Marketing • 4y
Be sure you understand and articulate *why* you're building out the team. We all want to grow the marketing team, but growing for the sake of growing can often cause more...
650 Views
1 request
Forethought Senior Director, Head of Marketing • 4y
This is a fantastic question and often where PMMs either excel or fail. Product marketing is the glue between product, sales, customer success, and core marketing, and un...
919 Views
1 request
Forethought Senior Director, Head of Marketing • 4y
At Forethought, product marketing works very closely with the product teams to bring products to market. I hold regular check-ins with product marketing and the Head of P...
9918 Views
1 request