AMA: Freshworks Vice President - Global Product Marketing, Sahil Sethi on Product Marketing Soft Skills

Four career pathsGrow as a PMM. From Individual contributor to manager to director to VP, here you keep growing as you keep honing your PMM craft but eventually graduate ...

Don't think of "stakeholder convincing" as a negotiation. Think of it as influence. Here are my influence tips as a PMMBring data - Most orgs don't operate on data. If yo...

There are very few "entry level PMM" roles. Most PMM roles require some experience, especially with the amount of strategy understanding + influence that PMMs doMy tip fo...

Influence, Influence, InfluenceInfluence product strategy - Customer insights, competitive intel, product requirements, Product requirement docs, Strategy memos. All thes...

So many strategies to differentiate product. Pick from one, two, or all of the below. Most brands find multiple vectors of differentiation Differentiate on features - Fea...

Engagement model and teamsBring Sales/CS (end user of plays), Enablement (Orchestrator), Marketing (who provide air cover) and Product (who build the product) in the same...