AMA: GitLab Vice President of Brand & Product Marketing, Dave Steer on Developing Your Product Marketing Career

I love this question because my path to management wasn't exactly a straight line! About 7 years into my marketing career, I was wearing different hats as a product marke...

Building your path to product marketing management requires focusing on two critical areas - and I'll share what I've found works best based on my experience. First, it's...

I'm glad to hear that you are thinking about certifications -- it's a great way to learn about different product marketing capabilities and get third-party endorsement of...

As a product marketer, strong writing is absolutely fundamental to success. I'll be direct: I spend about 90% of my time writing - whether it's crafting messaging for ext...

Building emerging talent is job #1. I start with a clear professional mission and leadership philosophy. On the mission side, my goal is to unlock people’s potential. I c...

I'm going to cheat a bit on my answer to this great question. Let me break this down into two parts that I've found crucial for PMM success - foundational capabilities an...

This is a fascinating question that gets at the heart of modern marketing career development. Let me share my perspective based on my journey through various marketing di...