AMA: Glean Head of Product Marketing, Paloma Ochi on Stakeholder Management
October 1 @ 11:00AM PST
Register for AMA
We will email you Paloma's answers
to these questions after the event in case you can't make it.
How do you foster strong relationships with product and other marketing teams at the department level?
How do you store and manage your messaging for other Marketing team to use?
How should Product Marketing and Product Delivery work together
How do you roll out a new GTM launch tier framework across the business?
How do you ensure all your stakeholders are always kept informed on a regular basis?
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
How do you prioritize and manage requests from various stakeholders across the business?
What are some basic skills or things to look out when navigating politics?
As someone that hasn't dealt with (or perhaps has been oblivious to) a lot of politics, what should I be aware of as a "beginner"?
What are some unspoken rules about what to say and what NOT to say when navigating politics?
How can you measure the value of what a product marketer does? How can you make executives perceive this value?
How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?
How do you format and share your messaging with stakeholders?
How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?
As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?
Specifically types of questions that work best to draw out the information you need.
How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?
What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?
Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?
Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
How do product marketing key stakeholders from other departments change as your company grows?
Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?