AMA: Glean Head of Product Marketing, Paloma Ochi on Stakeholder Management
October 1 @ 11:00AM PT
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decagon.ai VP Marketing • 1y
Fostering strong relationships begins with having the right mindset: assume everyone has the best intent, and you’re all there to build something great together. (If you ...
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decagon.ai VP Marketing • 1y
The best Product Marketing and Product relationships are the ones where the two departments work in lockstep to:Understand customer needsCreate a compelling product narra...
6561 Views
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decagon.ai VP Marketing • 1y
When rolling out a new GTM launch tier framework across the business, start by identifying key stakeholders across R&D and GTM who can represent their functions’ obje...
1830 Views
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decagon.ai VP Marketing • 1y
Keeping stakeholders informed on a regular basis can involve a variety activities, including:Sharing updates in broader company forums (all hands updates, OKR updates, Sl...
589 Views
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How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
decagon.ai VP Marketing • 1y
A key part of getting buy-in from different stakeholders involves first ensuring that everyone understands the context behind the project, the objectives for the project,...
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decagon.ai VP Marketing • 1y
Prioritizing and managing requests from various stakeholders across the business requires:Understanding what’s best for the business. Prioritizing what’s best for the bus...
591 Views
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decagon.ai VP Marketing • 1y
Different teams may have different goals, but at the end of the day, all of those goals are in support of larger business goals. Interdisciplinary project goals should la...
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