AMA: Grammarly Global Head of Product Marketing, Natala Menezes on Influencing the Product Roadmap
February 9 @ 10:00AM PST
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Grammarly Global Head of Product Marketing, Natala Menezes on Influencing the Product Roadmap
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Natala Menezes
Grammarly Global Head of Product Marketing • February 8
I have always loved this quote by Robert Johnson (notably a musician, not a product marketer!): “Leadership is the ability to influence people and motivate them to do what needs to be done to accomplish a goal, vision or mission.” Those last three parts: goal, vision, and mission, are the keys......Read More
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Natala Menezes
Grammarly Global Head of Product Marketing • February 8
It’s a bummer situation when product and engineering teams don’t deliver on the timeline planned. My best practice is to make sure that there’s organization-wide agreement and alignment on delivery dates. I’ve seen inconsistent delivery happen most in cases where marketing operates separately fro......Read More
732 Views
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Natala Menezes
Grammarly Global Head of Product Marketing • February 8
Keep a stack-ranked list of the top product/feature requests that you hear from customers. As the product marketer, you represent the voice of the customer within the organization. Bring that voice to life by knowing their needs, where the product has gaps, and which features or enhancements will......Read More
423 Views
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Should product marketers be "influencers" or "partners" in product roadmap decisions?
As an influencer you might just share market and customer research, competitive intel, etc. as another input for PM to consider in their own decision making; whereas if you're a true partner, you're discussing and debating with them, as equals, what product roadmap decisions should be and why, where PMs and PMMs bring different inputs and value to the table as equals. Thoughts on being an "influencer" vs. being a "partner" in guiding the product roadmap? Thank you.
Natala Menezes
Grammarly Global Head of Product Marketing • February 8
Ideally, PMMs are influential partners. :) As PMMs, we represent the voice of the customer in product decisions – because we know our customers and their needs best through the work we do. When you have influence, PM will bring you closer to decision-making. Sometimes this starts as bouncing id......Read More
384 Views
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Natala Menezes
Grammarly Global Head of Product Marketing • February 8
When I started at Grammarly, I did an audit of how PMM mapped to the product organization, our consumer acquisition and growth teams, and our B2B sales teams. The audit revealed that we were significantly understaffed (did I mention we are hiring?) And as a result, PMM was focused on launches mor......Read More
4217 Views
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Natala Menezes
Grammarly Global Head of Product Marketing • February 9
Show up! In my last role, I was on a team where it wasn’t usual for PMM to play a significant role in the PM planning or organization. I showed up, spent time with the leaders, shared what PMM could do (by doing it!), and was consistent and available. I ended up being BFF with the PM lead. Togeth......Read More
398 Views
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Natala Menezes
Grammarly Global Head of Product Marketing • February 8
Outside of the wonderful PMM work we do at Grammarly (we’re hiring btw), I think Salesforce and Google do an exceptional job with product marketing. Salesforce focuses on the story and the pain they are solving. They are flashy and visionary (particularly in the slow-moving enterprise space). Go......Read More
892 Views
2 requests
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