AMA: Handshake Senior Director of Corporate Marketing, Kristen Ribero on Messaging

I’m a big believer in experimentation in any marketing activity. And messaging should be included in that. I see a lot of enterprise product marketers get caught up in ta...

This will depend on what your product/service/platform does and who the target audience is. For instance, in one of my previous roles, we had one product for one audience...

Insights are extremely important and should always be an input into your messaging architecture or recommendation. Market and customer insights are one of the best ways t...

For my company, it's currently shared between product, product marketing and design, but that's mostly a factor of being a startup and in the process of building out each...

The first step here is to share the WHY behind a messaging project. If you can get every group to align on that and the outcome, getting ‘approval’ is much easier. I star...

There are a number of messaging framework templates available these days. I shared an article that I like to reference (link is below again); I also suggest you check out...