AMA: Morningstar Head of Product Marketing, Elizabeth Brigham on Collaborating with Sales and Marketing
January 30 @ 10:00AM PT
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How has your product marketing team traditionally worked with demand generation / growth marketing?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 8y
Hi everyone! Great to be here with you today! Thanks for sending me so many thoughtful questions...digging in now! This is a tricky one as I've seen 3 different models i...
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Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 8y
The most important KPI is closed won business. If your sales team knows to whom, how, what and at what time to sell (e.g. when to walk away), you've done your job. Othe...
1259 Views
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Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 8y
I'm not sure I'm fully understanding the premise of the latter half of this question, so I will address the first part. For those interested in this question, if you can ...
1689 Views
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Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 8y
I find the root cause of this problem is a lack of trust. Everyone wants to get involved because either they don't feel like their voice will be heard otherwise or becaus...
1067 Views
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Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 8y
Hmmm...I actually haven't had the experience of PMM not having budget to spend, so not sure I can really speak directly to this. I have worked at a start up where we basi...
1075 Views
3 requests