AMA: HubSpot Senior Director of Product Marketing, Nisha Goklaney on Growth Product Marketing
June 18 @ 11:00AM PT
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We will email you Nisha's answers
to these questions after the event in case you can't make it.
As AI becomes more integral to our day to day outputs I am pressing the team on quality, well differentiated foundational assets, ie: brand, product and portfolio messaging, personas, journey maps, etc. How frequently do your teams revisit and refresh these assets?
Can you share some growth hacking tactics that work for boosting product adoption?
Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?
As a product marketer, what tactics do you use to impact product roadmap?
How much of your growth marketing tactics based around acquisition, and how much are they based around retention?
Growth is very quantitatively focused and product marketing is qualitatively focused. How do you create a shared KPI between both functions?
If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?