AMA: Instruqt VP of Marketing, Sean Lauer on Messaging
January 16 @ 9:00AM PST
Register for AMA
We will email you Sean's answers
to these questions after the event in case you can't make it.
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
What is the relationship between messaging and the unique value proposition of a feature? Which encompasses the other?
What are the specific tools and frameworks you use to create positioning and messaging?
In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
Has B2B and B2C messaging becoming more similar as time has gone by?
What are you best practices for creating differentiated messaging while still keeping it simple/not too full of jargon so it best resonates with customers?
What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
How do you approach messaging for things that might not excite the customer?
For example, when needing to communicate a price increase or end-of-life message?