Sean Lauer

AMA: Instruqt VP of Marketing, Sean Lauer on Messaging

December 4 @ 10:00AM PST
Register for AMA
We will email you Sean's answers to these questions after the event in case you can't make it.
How do you get alignment across the org in the story and messaging?
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
What are the specific tools and frameworks you use to create positioning and messaging?
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?