AMA: Instruqt VP of Marketing, Sean Lauer on Messaging
January 16 @ 9:00AM PST
Register for AMA
We will email you Sean's answers
to these questions after the event in case you can't make it.
How do you get alignment across the org in the story and messaging?
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
What are the specific tools and frameworks you use to create positioning and messaging?
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
How do you store and manage your messaging for other Marketing team to use?
How has market research and testing of messaging changed given AI?
How do you outline your positioning and messaging targeting different stakeholders, specially keeping a balance between leadership and copywriting team?
In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
How do you approach messaging for things that might not excite the customer?
For example, when needing to communicate a price increase or end-of-life message?