AMA: Intercom Product Marketing Lead, Platform, Sonia Moaiery on Product Marketing vs Product Management
October 18 @ 10:00AM PST
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Intercom Product Marketing Lead, Platform, Sonia Moaiery on Product Marketing vs Product Management
Top Questions
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
The copy in the product itself is owned by our Product Design team. However, we have a Customer Engagement / Customer Lifecycle Marketing team that owns copy for in-app messages like tooltips, banners, carousels etc. PMM will also schedule in-app messages (depends on the message itself) where we ......Read More
481 Views
2 requests
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
I’ll outline where I see PM and PMM overlap and diverge, and what signals to look out for to assess the better fit for you. I had a chance to test out a PM role in the past and was a CPG Brand Manager which is similar to a PM. PM/PMM Overlap. They both: * Have the end goal of solving a cust......Read More
2527 Views
6 requests
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
At one point pricing and packaging sat in the PMM team at Intercom but as pricing and packaging became more complex for us with many, many plans, we actually now have a dedicated pricing and packaging team that PMM works closely with when it comes to new product releases to determine if they fit ......Read More
870 Views
2 requests
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
I think there’s a high degree of overlap. The two functions may cut metrics differently or over different time horizons but for the most part many metrics are shared. A few examples that are top of mind: * Acquisition / Conversion / Activation - if you’re at a self serve or PLG company, Gro......Read More
939 Views
2 requests
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
Many different functions gather customer feedback - we have a customer feedback hub that attempts to centralize all the different streams of customer feedback from various teams into one dashboard / engine. This includes everything from NPS surveys, feature requests logged in product, win/loss no......Read More
592 Views
3 requests
Sonia Moaiery
Skilljar Director of Product Marketing • October 19
Like any good working relationship, you have to take the time to build trust. Here’s a few things I do to build trust and position myself as a strategic partner to PM. * Meet regularly and come with a prepared agenda. It doesn’t necessarily have to be weekly but know how you want to use the......Read More
1382 Views
4 requests
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