AMA: Intercom Product Marketing Lead, Platform, Sonia Moaiery on Product Marketing vs Product Management
October 18 @ 10:00AM PT
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Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
Like any good working relationship, you have to take the time to build trust. Here’s a few things I do to build trust and position myself as a strategic partner to PM. ...
2155 Views
4 requests
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
I think there’s a high degree of overlap. The two functions may cut metrics differently or over different time horizons but for the most part many metrics are shared. A f...
1397 Views
2 requests
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
Many different functions gather customer feedback - we have a customer feedback hub that attempts to centralize all the different streams of customer feedback from variou...
805 Views
3 requests
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
At one point pricing and packaging sat in the PMM team at Intercom but as pricing and packaging became more complex for us with many, many plans, we actually now have a d...
1136 Views
2 requests
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
I’ll outline where I see PM and PMM overlap and diverge, and what signals to look out for to assess the better fit for you. I had a chance to test out a PM role in the pa...
9790 Views
6 requests
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 3y
The copy in the product itself is owned by our Product Design team. However, we have a Customer Engagement / Customer Lifecycle Marketing team that owns copy for in-app m...
654 Views
2 requests