AMA: Jasper VP of Marketing, Meghan Keaney Anderson on Competitive Positioning

Here are my go-tos for competitive positioning: A competitive overview deck that speaks simply and directly to our positioning in the field and our most defensible diffe...

 I think there are loads of ways you can differentiate outside of product features. Features: You offer something valuable that others don't within your product (e.g.,...

Much like with target audiences, you have to choose a heirarchy of competitors. This should be informed by the alternatives you come across most often in sales calls. Th...

I'm a fan of tracking closed-won rates against a top competitor. It's a good long-term trend to tell if your positioning is working and your product is growing stronger ...

Competitive posititioning is a core element of product positioning. The primary architecture of brand and product-level positioning comes down to this: Audience: Who are...

I try to create competitive intel at a couple of different levels of abstraction: High-level: Usually in the form of a 2X2 which demonstrates the biggest difference betw...