AMA: Lattice Head of Product Marketing, Julian Clarke on Influencing the Product Roadmap
June 22 @ 10:00AM PT
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What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?
I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.
Wisq Head of Marketing • 3y
When we’re assisting Product in determining the roadmap, we’re doing all sorts of research to inform the recommendations we make – from both an outside-in and an inside-o...
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How do you get teams to feel bought-in for research that they aren't leading?
One challenge I've had is that teams will disregard research if their team didn't lead it, even if it's centered on small, qualitative studies.
Wisq Head of Marketing • 3y
In my experience this usually breaks down due to underinvested relationship-building or lack of alignment of objectives across teams. If you try to convince a PM or any c...
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Wisq Head of Marketing • 3y
Most of the tools we use in product marketing are focused on collecting and analyzing the insights (customer feedback or otherwise) we need to use to define our strategy ...
539 Views
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Wisq Head of Marketing • 3y
It’s a useful exercise to determine first what the company’s most important objectives are rather than any one team’s. PMM, being as cross-functional as it is, acts as so...
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Wisq Head of Marketing • 3y
This can totally vary team to team, company to company, product to product. Like you said, you want to do all of this early, the question just becomes how early and what ...
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