AMA: LinkedIn Director of Product Marketing, Andrew Kaplan on Product Launches
March 26 @ 10:00AM PT
Register for AMA
We will email you Andrew's answers
to these questions after the event in case you can't make it.
What common mistakes should we avoid when launching new features or products in the highly competitive market?
How do we measure the success of a product launch beyond just sign-ups and revenue?
If 2 or more personas are very different, do you adjust your brand voice.
How are product launches different in multi-product companies?
How do you determine whether or not you should do a soft launch ( small) or a full scale launch?
How do you define a product readiness for launch?
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.
What KPIs do you set and track and how long to you track them for?
