AMA: LinkedIn Director of Product Marketing, Andrew Kaplan on Product Launches

Sometimes when we release a big product, it's not yet ready for the limelight of a major marketing launch. Why might that be?You don't yet have externalizable customer va...

We try to take a quarterly approach to launches where we bundle new product releases together along a common theme that’s relevant to a specific group of customers. (For ...

Great question! Here are some metrics we use in LinkedIn Ads for our customers, who are generally brands and agencies advertising on LinkedIn:Product adoption (as a % of ...

A common mistake is not optimizing for people's limited attention. In a competitive or noisy market, you need to stand out. One effective way to do this is by attaching y...

You need to pick a couple core beta success metrics or exit criteria that you and Product agree on. In our world, these metrics tend to boil down to some sort of business...

When we have a product that meets most customers’ core needs and we have solid testimonials/case studies/proof points that point to satisfaction and customer value, we te...

Few ideas here:Ensure you have case studies or wins for each target sales segment so reps can have confidence in pitching. Have reps for each segment champion the new pro...

We do semi-annual planning with our product partners. This allows us to sit down with them and anticipate what they plan to launch and when and build this into a schedule...