AMA: LinkedIn Director of Product Marketing, Andrew Kaplan on Product Launches
March 26 @ 10:00AM PT
Register for AMA
We will email you Andrew's answers
to these questions after the event in case you can't make it.
What common mistakes should we avoid when launching new features or products in the highly competitive market?
How do we measure the success of a product launch beyond just sign-ups and revenue?
If 2 or more personas are very different, do you adjust your brand voice.
How are product launches different in multi-product companies?
What factors do you consider when assessing how big or small a launch has to be?
How do you determine whether or not you should do a soft launch (small) or a full scale launch?
How do you define product readiness for launch?
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.
How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?
What product launch KPIs do you set and track and how long to you track them for?
We're planning to launch a product for Customer Success/ Support Managers. We're planning to run webinar and adverts for that with CX communities - like CS insider and so on. Can you share your thoughts, if you've targeted communities previously as a part of your GTM plan?
Can you share some examples of how you scale product launch that solely depends on Sales pitches??
How to educate the company of the importance of a structured product launch?
As a worker for a new ventures team in a Wellness Tech unicorn, I have to juggle the necessity to be fast and testing with a good and structured approach and pitch. Sometimes the sales team goes over my head and starts selling without proper alignment.