AMA: Mastercard Director of Product Marketing, Mandy Schafer on Global Product Marketing

As the first and only PMM, the first thing I do when I come into an org looking for a product marketing plan is to assess the current situation. This involves meeting wit...

Yes, and I think there's various levels of how it's been misunderstood. The key is understanding where the disconnect between what YOU see Product Marketing is and where ...

Great question, and timely as my team and I are currently going through a global launch across our major regions. HQ should be the centerpoint of the product definition, ...

This is where it's important to be close with your friends in branding. As a Global PMM building out your messaging, positioning and playbooks, you'll want to make sure t...

Having worked in both the US and Europe, I consider a company really successful at Product Marketing when I notice that their identity is consistent wherever you are. One...