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Pranav Deshpande

AMA: Modern Treasury Manager, Product Marketing, Pranav Deshpande on Developer Product Marketing

September 28 @ 10:00AM PST
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Modern Treasury Manager, Product Marketing, Pranav Deshpande on Developer Product Marketing
Top Questions
Pranav Deshpande
Pranav Deshpande
Vanta Senior Product Marketing ManagerSeptember 29
You can't think of developer GTM as just another channel you can tack on to an existing GTM motion, like paid social or sponsorships. Developer GTM needs to be an integral component of the company's strategy, with product, engineering, and sales all aligned towards making it successful. It requir......Read More
1057 Views
2 requests
Pranav Deshpande
Pranav Deshpande
Vanta Senior Product Marketing ManagerSeptember 29
Extremely. If you don't speak their language you will never be able to build credibility with them. Your messaging should also focus on education and explaining what your product does and how it does it instead of why your product is better. Developers tend to be skeptical of any such claims unti......Read More
376 Views
3 requests
Pranav Deshpande
Pranav Deshpande
Vanta Senior Product Marketing ManagerSeptember 29
Your sales team needs a higher level of technical proficiency when you're a B2D company. It's important to hire sales reps that can form their own mental model of how your product works and integrates with the rest of a customers tech stack for them to be successful. They don't need to know how t......Read More
521 Views
2 requests
Pranav Deshpande
Pranav Deshpande
Vanta Senior Product Marketing ManagerSeptember 29
I think it's important to discuss the objective of investing in marketing to developers before answering this question directly. At Twilio, the Developer Marketing team described their mission as 'inspiring and equipping today's developers to build the next generation of communications'. Their go......Read More
489 Views
4 requests