AMA: Modern Treasury Manager, Product Marketing, Pranav Deshpande on Developer Product Marketing

You can't think of developer GTM as just another channel you can tack on to an existing GTM motion, like paid social or sponsorships. Developer GTM needs to be an integra...

Extremely. If you don't speak their language you will never be able to build credibility with them. Your messaging should also focus on education and explaining what your...

Your sales team needs a higher level of technical proficiency when you're a B2D company. It's important to hire sales reps that can form their own mental model of how you...

I think it's important to discuss the objective of investing in marketing to developers before answering this question directly. At Twilio, the Developer Marketing team d...