AMA: Modern Treasury Manager, Product Marketing, Pranav Deshpande on Messaging

In my opinion, benefits need to describe the outcome of using the feature. The outcome should address a real pain point for the target customer of the feature. The benefi...

To be honest, this has been difficult to figure out. I don't think we have the best solution yet, but for now, we write down positioning statetements for each product, wh...

I've written about this in detail on my blog, so I'll summarize my thoughts below! Messaging and positioning work is never complete, so always treat your positioning doc ...

Great question! The relative importance of these tips depends on your GTM motion (mostly top-down or mostly bottoms-up), but in principle they're all about contributing m...

There's both qualitative and quantitative ways to test messaging, and in my opinion both are equally important in the long run. The qualitative approach involves direct...