AMA: Momentive (SurveyMonkey) Director, Product Marketing, Scott Monroe on Competitive Positioning
March 30 @ 10:00AM PT
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ServiceNow Director, Product & Solutions Marketing • 3y
There are a few things that have worked for me and my teams at various places in my career: Having a dedicated Competitive Intelligence team or lead makes a massive diff...
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ServiceNow Director, Product & Solutions Marketing • 3y
I totally agree that narrative differentiation is a difficult thing to do, especially in B2B SaaS markets that are crowded and when the tools do essentially a lot of the ...
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What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?
What is your philosophy when it comes to competitors?
ServiceNow Director, Product & Solutions Marketing • 3y
I've found that there's a tendency in B2B SaaS to have some people in the org get concerned over every new "competitor" in the market. You can't allow this to affect your...
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ServiceNow Director, Product & Solutions Marketing • 3y
There is certainly an overlap between market and competitive intelligence, but they serve very different purposes. For me, market intelligence is more about understanding...
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ServiceNow Director, Product & Solutions Marketing • 3y
The old debate of prioritizing existing customers vs. new ones...a tale as old as time. I think this one can depend a lot on the stage of your company or product. If you...
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