Communities

Product MarketingProduct ManagementDemand GenerationRevenue OperationsCustomer SuccessSales

Mentors About Us

Sign Up / Sign In

Jeremy Moskowitz

AMA: Mural Vice President, Segment Marketing, Jeremy Moskowitz on Go-To-Market Strategy

May 7 @ 9:00AM PT

Register for AMA

We will email you Jeremy's answers to these questions after the event in case you can't make it.

Ask me anything

AMA Page

👋 Jeremy Moskowitz

Hi all, my name is Jeremy Moskowitz. 👋

💼 Job: Director of Platform & Solutions Marketing, Outreach

Previously: Linkedin, Apollo

Topics/Problems: Product Marketing, Solution Marketing, Messaging, GTM, Post-Sales

📍 Location: Livermore, CA

🍦 Favorite ice cream flavor: Dulce de Leche

Who are your main stakeholders involved in crafting the GTM Strategy?

What format do you use for your GTM Strategy?

How long to start the pre-marketing before the product launch

What tasks are done by you/your team Vs marketing, product, sales etc?

How do you ensure the GTM strategy is the right one?

What are the primary approvals needed to get started with GTM planning?

How to do make mid launch changes if things don't happen as planned. Can you share examples?

What changes to you GTM strategy and implementation plan would you make for a service rather than a SaaS or product?

How do you plan an effective GTM for partner channels

Have you come up with any unique or creative ways to enable personas across your org? I'd love to hear how you've brought them to life and actually made them stick with your teams. TY!

I hear LOTS of people today talk about GTM as pretty much anything marketing. This is very wrong in my book; GTM is about a product launch process. How do we fix this?