AMA: MyFitnessPal Vice President Product Marketing, Katie Levinson on Product Launch Strategy

You should define the success of your launch BEFORE you actually launch, and even before you finalize your go-to-market (GTM) strategy. This should be done in partnership...

Building on defining a successful product launch, measurement is a key factor in figuring out whether the launch is successful and what potential pivots you may need to m...

Yes! There are many reasons why you may want to hold off on launching a feature or product after it’s already been released. This often happens when you want to either bu...

There are a few things you can do to ensure a product is ready for launch. Some of this comes way before launch as part of “inbound product marketing” - conducting the re...

Not all products require a full formal launch. Small feature updates or enhancements can be released quietly or with just an internal announcement. Lighter product update...

Getting alignment early and checking in often is incredibly important for not only a successful launch but also ensuring that people are bought in and excited for it. Her...