AMA: MyFitnessPal Vice President Product Marketing, Katie Levinson on Product Marketing vs Product Management
January 30 @ 10:00AM PT
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Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
I’ve mostly seen in-app copy live under Design within the Product org, and that’s also the case in my current company. This setup makes sense because in-app copy is part ...
781 Views
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MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
Ownership of customer feedback varies depending on the stage of development, organizational structure, and quite frankly just bandwidth of various team members at any giv...
592 Views
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MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
I’ve generally seen product marketing own pricing in an organization. They partner with research or even an outside firm to understand the competitive landscape, run surv...
601 Views
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What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
In order for Product Marketing to be successful, it’s helpful to project briefs to include: Feature description: A clear and concise explanation of the feature, includin...
544 Views
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What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
For product marketing to be most helpful, the more “upstream” you can get involved the better. This means partnering with product from the earliest stages—when whitespace...
721 Views
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