AMA: MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing

I have found that people who come from a customer-facing role in the past, or roles that combine the analytical with the creative, make for good hires. Specifically, I lo...

As someone who started in consumer brand, then went to B2B2C product marketing, then back to B2C product marketing, these are the areas of overlap I’ve seen between the t...

Since I work in B2C organizations, we don't actually have a B2B PMMs (or any other b2b marketers). I've seen consumer product marketing organized in a few different ways:...

One of the things I love most about product marketing is the opportunity to help shape the consumer experience, both in product and through various marketing channels. It...

One: talk to as many different product marketers as you can across a wide variety of company sizes and industries. What you’ll hear from each of them is that product mark...

Partnerships can have a great multiplier effect on your product marketing efforts, depending on how strategic the partnership is and also what you’re hoping to get out of...