AMA: Postscript Vice President Of Product Marketing, Sam Melnick on Competitive Positioning

Let's be clear. CI is a team effort and its very hard to be THE end-all-be-all source for this information. While that can work for a time, a small team cannot be everywh...

This is a fun, but challenging question. If there's no Wave or Magic Quadrant (MQ) for your category, long-term and strategic thinking becomes incredibly important. Here ...

Staying on top of competitive intel requires a structured approach since a lot happens in any given week and you can get requests from all over the business. Here's how m...

Competitive positioning is worthless if you can't explain and train your sales and customer success teams. That's why partnering closely with your enablement team and fro...

Rule #1 of Competitive Intelligence is to tie it directly to revenue. By doing that you uplevel it from being seen as a research project to something that drives specific...