AMA: Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
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Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
I'd expect PMMs to interface heavily with Product, Enablement, and Go-to-Market teams, this is almost a daisy chain where PMM is partnering with Product to usher the company's offerings to the customer. Bringing value to the market and driving revenue for the company. Of course, Product Marketing......Read More
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
1. Use your expertise and unique knowledge to partner with Product Marketing on a project, any project! When I was a CSM on a new product, I started by working with customers to solve their specific problems. Because I was good at that, sales began bringing me into pre-sales conversa......Read More
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
This is a tough topic/question as PMM teams can be structured in INFINITE ways. A lot depends on company size, company goals, your product counterpart and that team's structure, and the needs of the GTM team. Currently, my PMM team matches up with specific PMs in a ~2.5:1 ratio, I try to match P......Read More
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
PMM's are prime candidates for leadership positions due to the cross-functional nature of the work. Great PMMs and PMM teams are working with Product, Enablement, Sales, CS, Ops...not to mention all of their marketing peers. Because of this, there are plenty of opportunities to lead through influ......Read More
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
Some of my favorite PMMs have spent time in field roles— Sales, Sales Engineering, and in particular Customer Success. Getting first-hand experience working with customers and prospects is invaluable and having empathy for the people serving your customers is also important. Exposure to sales pr......Read More
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Sam Melnick
Postscript Vice President Of Product Marketing • February 15
Managing up is a huge part of being a PMM, especially when aiming for a leadership position. How this is done depends on where you are in your career and what is expected of you. An IC Product Marketer needs to manage up and across, but I'd expect them to seek out specific direction from their m......Read More
570 Views
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