AMA: Prepared Former Head of Marketing, Reshma Iyer on Product Marketing Skills
April 3 @ 10:00AM PT
Register for AMA
We will email you Reshma's answers
to these questions after the event in case you can't make it.
What are the top three qualities of star PMMs?
What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?
What pragmatic marketing courses would you recommend for a 15-year veteran marketer who is new to Product Marketing? My boss is recommending Pragmatic Institute, but I'm curious what is the most-effective course/certification. I want to be sure that I can actually apply the concepts I learn versus signing up for a course that is entry level and not worth it. It would be great if I could converse with the instructor about my particular work situation so that I can better understand how to apply the concepts.
What is the best way to get involved in PMM activities as a student or when we are not associated with any firm?
How would you advise on learning the skills for transitioning from growth marketing (paid channels) to product marketing, and positioning of the transition during interviews?
What are the most critical skills for a product marketer in an AI world?
How can someone acquire these skills to be qualified for a PMM role when PMM roles require 3-5 years experience with these skills?
How can a senior PMM join an existing team of PMMs and elevate his/her work and contributions to a higher level?
What tools do you use to measure PMM's impact?
How is the PMM field changing with AI?
How do I clearly define my role at a startup organization that uses me as a catch all?
To be successful, do I need to sit within leadership to hear all the information firsthand and decide what’s most important?
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part.
I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
Does anyone have any recommendations for third-party PMM training firms or agencies to bring in-house for PMM Skill Set training? We're looking to uplevel the core skill set of our PMM and Customer Marketing teams with external coaching or sessions and would love recommendations! Ideally, we could hire someone for a full day of training a couple of times this year.
How does an MBA help you in your product marketing career? Is an MBA necessary to advance in PMM in 2025? Why or why not?
I’m curious why so many Sr. PMM job postings use the words “MBA preferred” in their job descriptions, yet almost 30+ PMMs I’ve talked to say that an MBA is not necessary to advance in your career. For those who have an MBA, why did you pursue it, has it helped you advance (and in what way - $$, title, opportunity), and what were the trade offs of going full time (assuming you went full-time) while putting your career on hold? Thanks for your (relevant) insights.