AMA: Prepared Former Head of Marketing, Reshma Iyer on Product Marketing Skills
April 3 @ 10:00AM PT
View AMA Answers
Grow Progress VP Marketing • 1y
Getting deeper with product (development process, roadmap building etc.) and understanding its business implications pre-sales and postWorking cross orgs I.e. not just wi...
424 Views
1 request
Grow Progress VP Marketing • 1y
I am beginning to see some shifts like presentations, videos, demo walkthroughs etc. leveraging AI to shorten laborious time spent, which is great! I think applying AI to...
1204 Views
2 requests
Grow Progress VP Marketing • 1y
AI is great but the truth remains "garbage in, garbage out"-- what you feed the AI is very important therefore the original thinking that forms the foundation will still ...
572 Views
2 requests
Grow Progress VP Marketing • 1y
Ability to work through ambiguity and even dare to force the conversation to drive towards clarityContinuously connecting the dots/intangibles can be really great cluesDo...
466 Views
3 requests
Grow Progress VP Marketing • 1y
A few that I've seen work:Quickly learn the business and the product (a great PMM should be able to pitch/demo the product)Embed cross-functionally as the Product markete...
430 Views
2 requests
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part.
I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
Grow Progress VP Marketing • 1y
Directly or indirectly attributable revenue is going to be an important one to crack. Additionally, here are some other areas:SME within marketing: collaborating with dem...
830 Views
2 requests
Grow Progress VP Marketing • 1y
Looking at data-based trends and applying thoseBuilding the storytelling muscleConnecting the dots to form a bigger pictureThese are some starters agnostic of business/in...
392 Views
1 request
Grow Progress VP Marketing • 1y
I think of product marketing measurement and impact in a few different ways:What are we building that’s helping bring more interest towards the productHow are we helping ...
988 Views
1 request
Grow Progress VP Marketing • 1y
Some voices I really enjoy and you might want to explore for your needs:https://www.courageous-careers.comhttps://www.pmmcamp.comhttps://www.mkt1.coIt would also be great...
2087 Views
2 requests
How does an MBA help you in your product marketing career? Is an MBA necessary to advance in PMM in 2025? Why or why not?
I’m curious why so many Sr. PMM job postings use the words “MBA preferred” in their job descriptions, yet almost 30+ PMMs I’ve talked to say that an MBA is not necessary to advance in your career. For those who have an MBA, why did you pursue it, has it helped you advance (and in what way - $$, title, opportunity), and what were the trade offs of going full time (assuming you went full-time) while putting your career on hold? Thanks for your (relevant) insights.
Grow Progress VP Marketing • 1y
I don't believe an MBA is necessary to advance in Product Marketing especially these days, with increased awareness about the craft and impact delivered. Sometimes it can...
4181 Views
2 requests