AMA: Qualia VP of Marketing, Charlene Wang on Product Launches
March 27 @ 11:00AM PT
View AMA Answers
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
From my experience, there are a couple of primary considerations when deciding whether to bundle multiple features into a single major launch or push them out individuall...
453 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
This is a classic tension for many product marketers—getting to market fast vs. shipping a truly polished solution. This is an area that requires careful collaboration wi...
1594 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
Unfortunately, I’ve seen many well-intentioned launches stall or underperform due to a handful of common pitfalls:Skipping Real Customer Validation: A common pitfall is t...
1156 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
Generating excitement before a big launch and then keeping that energy going after is both an art and a science. Here are some tactics that I’ve seen work:Pre-Launch Snea...
412 Views
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