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Charlene Wang

AMA: Qualia VP of Marketing, Charlene Wang on Product Launches

March 27 @ 11:00AM PT
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We will email you Charlene's answers to these questions after the event in case you can't make it.
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
Beyond launches, how do you approach and market ongoing innovation to show that you're delivering continuous value to customers? What are companies that do a good job of doing this?
How would you handle negative user feedback about your product, and how might you address it with the engineering team?
How do you balance speed to market with ensuring a product is truly ready for launch?
What are the biggest mistakes companies make when launching a new product, and how can they be avoided?
What strategies have you seen work best for generating pre-launch buzz and sustaining momentum post-launch?
What are the most effective GTM (Go-To-Market) strategies for a cloud-based platform?
What common mistakes should we avoid when launching new features or products in the highly competitive market?
How do we measure the success of a product launch beyond just sign-ups and revenue?
What type of pre-launch testing do you do?
How are product launches different in multi-product companies?
How do you determine whether or not you should do a soft launch (small) or a full scale launch?
How do you define product readiness for launch?
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.
What does a good user acquisition strategy look like?
What product launch KPIs do you set and track and how long to you track them for?
We're planning to launch a product for Customer Success/ Support Managers. We're planning to run webinar and adverts for that with CX communities - like CS insider and so on. Can you share your thoughts, if you've targeted communities previously as a part of your GTM plan?
For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??