AMA: Quizlet Director of Product Marketing and Lifecycle Marketing, Caroline Walthall on Market Research
April 1 @ 10:00AM PT
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We will email you Caroline's answers
to these questions after the event in case you can't make it.
What's the most effective way to use a behavioral segmentation (based on user product engagement) with a more psychographic segmentation (that looks at user needs, attitudes) and a more demographic segmentation to drive product growth and user engagement?
Also can you share examples?
Can you share your approach in demand generation strategy for acquiring new solution partners for the company?
What skills does a partner marketer need in comparison to PMM? How to identify what kind of these 2 types of marketers I am?
What types of activities are used to be in partner marketing strategy? How it should be aligned with product marketing?
What are your best sources to ensure you're uncovering everything relevant in the market?
How do you begin building a good data groundwork for a startup?
I am at a late stage startup. We had no prior data or analytics before I started. I am building the groundwork from scratch. What are the best practices, data points etc that I should take into consideration?
How do you influence/convince your team to implement your research?
How do you 'divide and conquer' (or really, collab) on market research between PMM, PM, competitive team and any other stakeholders like audience or industry marketing?
How do you build a research repository to house all your customer insights, market research, etc.?
Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.?
My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc.
We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!
What is the best way to feed insights to decide whether to build or partner?
What is the best way to research whether you have product-market fit ahead of losing/winning deals?
Win/loss is a trailing metric, so I'm wondering how you can proactively decide what MVP has enough product-market fit.