AMA: Reddit Director of Community Product Marketing, Rachel Weber Callaway on Establishing Product Marketing
August 28 @ 10:00AM PT
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Reddit Director of Community Product Marketing • 8mo
I think more important than centralized feedback is consolidated and organized feedback. Focus on finding the overlapping insights that comes from each source, what are t...
1058 Views
1 request
Without spending money on paid media, what do you think are the 3 best growth levers for scaling installs for a fitness mobile app?
12 person company, 3 brand marketers, 1 product marketer. We need to test growth channels before investing in paid media.
Reddit Director of Community Product Marketing • 8mo
I'm biased so I'll start by saying Reddit - we have tons of fitness communities often with very specific asks for their trackers, this can also be a great source of insig...
454 Views
1 request
Reddit Director of Community Product Marketing • 8mo
I often leverage a simple logic framework (logframe). This can be used when approaching kicking off a GTM or broadly for PMM. Some questions to ask as you're kicking thin...
2651 Views
1 request
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Reddit Director of Community Product Marketing • 8mo
This is a common issue for sure, and a tough one. I've seen my team have the most success when they're truly embedded and trusted by their cross-functional product partne...
3062 Views
1 request