AMA: Salesforce Senior Director, Product Marketing, Aurelia Solomon on Influencing the Product Roadmap
December 11 @ 9:00AM PST
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We will email you Aurelia's answers
to these questions after the event in case you can't make it.
How do you influence the product roadmap from an annual perspective? What is the criteria for prioritization? (Think: Planning)
How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?
How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?
How do you influence the roadmap when everything requires an ROI?
How is industry analyst input factored into roadmap? Is it viewed is higher or lower value than customer input?
What is the best approach to influencing the roadmap for a really technical product?
What cadence would you suggest speaking with the Product team about roadmap?
What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?
What are some effective methods for a PMM to have their research influence the product roadmap?
How do we influence the roadmap if there is a separate team doing customer research?
How do you influence the roadmap with highly technical products?
What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments