AMA: Sentry Director of PMM, Alexandra Sasha Blumenfeld on Product Launches
March 27 @ 10:00AM PT
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Sentry Director of Product Marketing • 1y
If I’m understanding your question correctly, it’s about deciding when to go for a soft launch (releasing to a limited audience in beta) versus a GA launch. At Sentry, we...
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Sentry Director of Product Marketing • 1y
It depends on the type of launch, but here’s some additional ways I have measured "success" in the past beyond just sign-ups and revenue:Product Engagement: We track how ...
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Sentry Director of Product Marketing • 1y
As the "GM" of your product area, it's incredibly valuable to cultivate a culture of ownership among all your cross-functional partners. When the entire product pod feels...
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Sentry Director of Product Marketing • 1y
Some of the "mistakes" I've experienced across a few different companies that can cause friction both internally as well as externally are: 1. Not truly understanding you...
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Sentry Director of Product Marketing • 1y
Great question! I’d recommend checking out my other answer on "soft launches," where I outlined how we approach beta launches.But to add more on how we manage beta launch...
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