AMA: Sentry Director of PMM, Alexandra Sasha Blumenfeld on Product Launches

March 27 @ 10:00AM PT

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We will email you Alexandra Sasha's answers to these questions after the event in case you can't make it.

How would you handle negative user feedback about your product, and how might you address it with the engineering team?

What are the biggest mistakes companies make when launching a new product, and how can they be avoided?

How do we measure the success of a product launch beyond just sign-ups and revenue?

How does your team work with Sales Enablement to provide spot enablement for new releases within a sales enablement framework structured around buyer journey milestones?

For instance, do you leverage recurring marketing meetings, monthly communications that consolidates all new product and release information, or do you send dedicated communications for each release on an ad hoc basis? Is your team authoring those or the product organization?

How are product launches different in multi-product companies?

Do you work with Beta Launches and how do you manage those?

How do you know when to take in stakeholder feedback versus set boundaries for when you've gotten enough feedback?

How do you determine whether or not you should do a soft launch (small) or a full scale launch?

How do you define product readiness for launch?

Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.

What does a good user acquisition strategy look like?

We're planning to launch a product for Customer Success/ Support Managers. We're planning to run webinar and adverts for that with CX communities - like CS insider and so on. Can you share your thoughts, if you've targeted communities previously as a part of your GTM plan?

For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??