AMA: ServiceNow Senior Manager, Global Partner Marketing, Andy Yen on Competitive Messaging
January 17 @ 10:00AM PT
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ServiceNow Global Partner Marketing Director • 3y
The frameworks that I use for positioning and messaging have changed over time, as I've advanced in my marketing career in enterprise tech. Earlier in my career (when I w...
14148 Views
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ServiceNow Global Partner Marketing Director • 3y
I've taken two professional development courses on messaging (Pragmatic Marketing, Magnetic Speaking Messaging Course), and several marketing courses online and through s...
889 Views
2 requests
What's your cross-channel messaging development process?
How much do you tailor the messaging for your specific marketing channels, what informs this and how do you measure that it's effective for the channel?
ServiceNow Global Partner Marketing Director • 3y
One of the most exciting opportunities in partner marketing is to scale messaging across different channels. Some of these channels may be new to your company and your co...
975 Views
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ServiceNow Global Partner Marketing Director • 3y
I've worked in enterprise tech for most of my career (SAP, Oracle, ServiceNow). To be honest, I think the biggest competitor that I've always come across is the status qu...
2807 Views
2 requests