AMA: ServiceNow Senior Manager, Strategic Technology Alliances Marketing, Andy Yen on Partner Product Marketing
June 16 @ 9:00AM PT
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ServiceNow Global Partner Marketing Director • 4y
Not all partners are created or treated equal. Even if a partner has a really compelling and complementary offering on-paper, if there’s no executive alignment- your succ...
963 Views
4 requests
What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?
For your team, leveraging internal product training, battlecards, sales plays, etc. gets them prepared. What works best for supporting partner GTM motions?
ServiceNow Global Partner Marketing Director • 4y
This is a great question. The partner marketing approach for sales enablement is very different from the traditional product marketing approach of creating a BOM and enab...
1251 Views
3 requests
ServiceNow Global Partner Marketing Director • 4y
Honestly, having worked in both product and partner marketing, I don't think product marketing teams focus enough on partnerships. Product strategy to me is simple, it in...
3655 Views
3 requests
ServiceNow Global Partner Marketing Director • 4y
Everything. Just kidding! It’s really important to communicate the impact you’re making with your partners across your internal teams. It's not always easy to find time...
1843 Views
2 requests
ServiceNow Global Partner Marketing Director • 4y
Focusing on the right partners and building an integrated co-marketing plan are critical. Sponsoring events is part of the game in partner marketing, but I'm not sure how...
2080 Views
2 requests