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Kevin MacGillivray

AMA: Shopify Director, Revenue & Product Marketing, Kevin MacGillivray on Messaging

January 14 @ 10:00AM PST
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We will email you Kevin's answers to these questions after the event in case you can't make it.
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
What are the specific tools and frameworks you use to create positioning and messaging?
What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?
Shopify has a diverse audience. How do you ensure consistency and clarity when marketing to them?