AMA: Shopify Director, Revenue & Product Marketing, Kevin MacGillivray on Messaging
January 14 @ 10:00AM PST
Register for AMA
We will email you Kevin's answers
to these questions after the event in case you can't make it.
How do you store and manage your messaging for other Marketing team to use?
How do you measure success of your messaging?
How is your Product marketing team organized? And, what's the PMM process for rolling out new messaging at the company level?
What is the most effective approach to rolling out the messaging internally so your GTM teams use them?
How do you use AI for messaging
What messaging framework do you use and why?
How has market research and testing of messaging changed given AI?
How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?
Messaging can be highly subjective. Therefore what are your best tactics to align the mindsets of different stakeholders (ie positioning) and then approve messaging? Especially when stakeholders usually agree in principle to positioning, but then disagree when final messaging and creative assets are made.