AMA: Skedulo Head of Marketing, James Huddleston on Product Marketing KPI's

The KPIs for PMM can definitely depend on the type of company or market you're selling into. Based on my SaaS background, I lean towards revenue-related metrics as PMMs n...

The goals (and go-to-market strategy) definitely dictate what KPIs may be most important to you and your business. For example if you're in a business that sells larger d...

I find the most important KPIs relative to the launch of a new product to be:Product Adoption (how many existing and new customers start using/adopting the new product)Pi...

I wouldn't necessarily avoid trying to identify contribution when sharing KPIs with other teams, but I'd caution not to get overly aggressive about seeking "credit" for t...

It is definitely a challenge to set KPIs without having a good understanding of how your team has performed historically. In this case, I would look for industry benchmar...

What I would recommend is having very transparent conversations with key stakeholders and collaborators across the other departments with whom you might be sharing a KPI....

I think the most simple answer is to stop running the x campaign to see if y still increases without the x campaign running. But let's say you don't want to do that becau...

Here are some of the KPIs I mostly closely track for PMM and how I obtain the data to measure:Win Rate - this is the calculation of how many new customer wins you're able...