AMA: Skilljar Director of Product Marketing, Sonia Moaiery on Competitive Positioning
April 3 @ 9:00AM PT
Register for AMA
We will email you Sonia's answers
to these questions after the event in case you can't make it.
How do you find out about evaluations in which your organization was not included? This question keeps coming up within client discussions. Other than waiting for a press release to come out, what are other approaches one might take? I welcome your thoughts.
When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?
How much attention are you putting on direct competitors and how does the compete programs look like at Atlassian?
What does the final deliverable look like and who do you involve in the readout?
How do you fight a price war with positioning/messaging? Can you even?
Often my sales team goes up against competition that undercuts our pricing and heavily so. The buying decision quickly comes down to "who's proffering the cheapest price" -- platform value communication is rarely successful. How does one navigate this situation/How have you?
Which framework can Product Marketing and Product collaborate on to exchange competitive insights for prioritizing the product roadmap and achieving successful attachment rates?
For established products that are integrating new AI capabilities, what are your best practices for weaving AI into the existing narrative without overwhelming the current user base, and how do you balance educating customers on new features while maintaining simplicity?
Considering the ethical and regulatory landscape that AI products must navigate, what is your approach to positioning these products in a way that not only addresses these concerns but also turns them into a competitive advantage?
How do you approach marketplace messaging?
Beyond launches, how do you approach and market ongoing innovation to show that you're delivering continuous value to customers? What are companies that do a good job of doing this?
What are the 3 or 4 essential things that a founding PMM should equip their team with in the first 90 days?
What is your process for creating a sound competitive position? What tools do you use?
Can Sharepoint be a suitable replacement for Seismic?
We currently utilize both SP and Seismic for housing and tracking all of our Product Marketing content. However, our budgets have been cut, and we now need to look at getting rid of Seismic in 2025. And I've been tasked with flushing out the full capabilities of our SP integration to determine if we can 'fill the holes' left by Seismic by enhancing our SP instance to do more than just 'house' our content. Can SP be a good replacement in Product Marketing for Seismic? I look forward to your thoughts and ideas. Take care.