AMA: Slack Former VP of Product & Solutions Marketing, Katherine Kelly on Influencing the Product Roadmap
December 7 @ 9:00AM PT
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
A critical piece of information is missing from this question: why isn't it seen as a priority internally? There are several valid reasons not to launch something even if...
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
VOC is so powerful and it's a great place for PMM to help build that connection between product and GTM. If there's already an ad-hoc process in place, essentially what y...
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
The hard way - you earn it. First, I should clarify that when I think about influencing roadmap, I'm not thinking about it as "getting a feature I think is important ont...
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
While products are in development the best thing to focus on to get a jump on your GTM is defining the target audience. The specific features may change and that may impa...
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Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?
Sometimes when product kicks off work they have assumptions about how people think about certain features. Marketing, support, and even customers can come to the table with real stories that may invalidate the assumptions product had early on in the feature dev process.
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
I'm potentially not understanding this question - all of the companies I've worked at beta test features and products prior to launch, so product always explicitly solici...
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
This feels like an executive level misalignment of goals. I don't know the specifics in your company but if product management / product leadership is being measured by ...
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