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Molly Friederich

AMA: Snorkel AI Former Director of Product Marketing, Molly Friederich on Stakeholder Management

November 29 @ 10:00AM PST
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Snorkel AI Former Director of Product Marketing, Molly Friederich on Stakeholder Management
Top Questions
What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?
Molly Friederich
Molly Friederich
Sanity.io Director of Product Marketing • November 29
My top recommendation is to immerse yourself in the prospect/customer experience, document your learnings, and surface insights that are helpful to those around you in discussion. The credibility of a relevant customer quote or anecdote stands on its own and demonstrates your ability (and commitm......Read More
336 Views
1 request
How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?
Molly Friederich
Molly Friederich
Sanity.io Director of Product Marketing • November 29
Getting everyone aligned on a decision making framework can definitely be tough, especially in fast-paced environments. I've had my share of projects where we kick-off with a thoughtful RAPID, only to have that fly out the window as we get into crunch time.  That said, when decision frameworks......Read More
341 Views
1 request
How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.
Molly Friederich
Molly Friederich
Sanity.io Director of Product Marketing • November 29
I've been fortunate to work with extremeley talented teammates who have far more expertise than I do against their specialized channels, but as is inevitable, I have experienced conflict when these channel owners must juggle several launch or content priorities.  In an ideal world, as a PMM yo......Read More
368 Views
1 request
How do you align internal stakeholders as a product marketer?
Molly Friederich
Molly Friederich
Sanity.io Director of Product Marketing • November 29
While this will depend on the company culture and existing relationships across stakeholders, there are first principles that I always find helpful.  1. Crystalize your story and strategy first. Start by mapping out your goals, critical context, and what you need from each stakeholder end t......Read More
311 Views
1 request
As a product marketer, how do you build trustworthy relationships with Sales leadership and Sales?
Molly Friederich
Molly Friederich
Sanity.io Director of Product Marketing • November 29
I'd say the foundation lies in communication and meeting commitments. Despite the best intentions, you'll risk eroding trust if you're not on the same page with your teammates about what their top priorities are, exactly how you can/will support, and in what timeframe. Once you have aligned, cont......Read More
313 Views
1 request