AMA: Snorkel AI Former Director of Product Marketing, Molly Friederich on Stakeholder Management
November 29 @ 10:00AM PT
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
While this will depend on the company culture and existing relationships across stakeholders, there are first principles that I always find helpful. Crystalize your sto...
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'd say the foundation lies in communication and meeting commitments. Despite the best intentions, you'll risk eroding trust if you're not on the same page with your team...
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I've been fortunate to work with extremeley talented teammates who have far more expertise than I do against their specialized channels, but as is inevitable, I have expe...
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
Getting everyone aligned on a decision making framework can definitely be tough, especially in fast-paced environments. I've had my share of projects where we kick-off wi...
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
My top recommendation is to immerse yourself in the prospect/customer experience, document your learnings, and surface insights that are helpful to those around you in di...
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