How do you measure product marketing contributions to sales success?
How do you get sales teams to consume the content you create?
What is your best, most successful Marketing initiative for improving Sales Enablement? Please give example(s).
How do you prioritise what to enable sales teams on?
When creating collateral for your sales team, what key elements elevate a one-pager from average to exceptional?
What methods/tools are you using for tracking effectiveness of sales assets?
What is the largest challenge to driving sales impact?
What are unique ways to ensure everyone in Sales is aligned (e.g. GTM readiness score or survey)?
If only 1-3 PMM to Enablement KPIs were tracked, how would you figure out which to focus in on?
Every Salesperson wants a different collateral. How do you get them to see less is more, build quality collateral, and ensure Sales is only using the latest versions of sales decks?
How do you build sales enablement content that reps actually use, versus the stuff that sits in a shared drive and collects dust?
Which content formats have you found to be most effective in engaging prospects and supporting the sales team throughout different stages of the buyer's journey?
