AMA: Snowflake Product Marketing Lead-Retail & Consumer Good, Kelly Xu on Post Product Launch Momentum

First is to recognize that launch is just the beginning and the work never stops. It’s important to get all the stakeholders aligned on this mentality across the organiza...

First, be prepared to sound like a broken record and repeat your messaging multiple times across different occasions, channels, and stakeholders. Second, share wins inter...

Step one is to develop a clear view of what the different stages are. That process alone requires a lot of research, analyzing data (if there’s any), and internal agreeme...

There are two major ones I’ve used over the years. The first is pipeline generation--how much pipeline is generated by the campaigns or sales plays that are tied to the l...

Yes. Continuous monitoring of content and event performance provides key metrics that tell us what resonates with which audience, and just as important, what doesn’t perf...

The foundation to success is to thoroughly enable the influencer and key partners. This includes a much wider variety of topics than the product features themselves, it c...

I think it should be a committee of people, including product, marketing, sales, customer success, professional services, and other teams if applicable. They can own diff...