AMA: Splunk Director, Product Marketing, Rinita Datta on Building a Product Marketing Team
April 8 @ 10:00AM PT
View AMA Answers
👋 Rinita Datta
I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/
https://www.linkedin.com/in/rinitadatta/
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
The team sets up long-term priorities at the start of the year, and each member sets their objectives and goals every quarter. These are mapped to the objectives set by s...
822 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In addition to the goal-setting process I outlined in another question, we use company-provided resources to facilitate development conversations and roadmaps. These reso...
733 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In my mind, the top 3 qualities of a star PMM are a self-starter mindset, creativity, and cross-functional leadership. A self-starter mindset means you should have a knac...
5406 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I identify my 3-4 top must-have skills for the role and assign situational questions for each of them to my interview panel. The questions usually follow the format “Tell...
787 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Here are some strategies to try out:Connect regularly with regional sales and marketing leadership to understand competition, buyer needs, and opportunities for revenue g...
1176 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We typically share the following KPIs cross-functionally to drive alignment between PM, PMM, Sales, and CS. While this may seem like a long list with high-level metrics, ...
1554 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
The biggest challenge I’ve faced and continue to navigate as a marketing leader is growing, supporting, and leading my team through uncertainty and change. Over the past ...
2209 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Start by understanding the north star metrics and business priorities for your leadership and aligning your goals and roadmap with them. Over time, show quick wins, ways ...
437 Views
2 requests