AMA: Splunk Director, Product Marketing, Rinita Datta on Building a Product Marketing Team
April 8 @ 10:00AM PT
Register for AMA
We will email you Rinita's answers
to these questions after the event in case you can't make it.
What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?
What's the biggest difference between marketing a global product vs. a more regional product?
How do you prioritize different customer needs across the globe?
How do you go about creating a product marketing plan from scratch for an early stage start-up?
What are the components (I assume competitive analysis, buyers, etc)?
What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?
How do you think about building influence to map your charter to the broader goals?
Describe one of the best PMM leaders you've come across in your career and what lessons you've learned from him/her that you've adapted as you developed your own career.
How do you differentiate your activities across different target customer segments and channels?
How big is your product marketing team and what does everyone do?
How do you measure success of each product marketing team member?
When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?
What are the top three qualities of star PMMs?
How do you develop product marketers on your team in a systematic way?
Would having a project manager for a product marketing team be helpful? Trying to figure out if having a dedicated project manager is beneficial to PMMs, or if it would just create another stakeholder in the launch process.
A lot of PMMs spend time project managing their launches, which is a huge time suck. If you aren’t good at project management, it can be especially arduous. In your experience, would having a project manager / has having a project manager on your PMM team helped you in any way?? I’m thinking the main benefits would be that you have enhanced productivity as the launch lead, where you can spend less time focused on managing the work and actually getting it done (e.g., strategy, messaging, sales enablement). But…I know PMMs who prefer to have oversight of their entire launch from start to finish, and a project manager would only get in the way. Curious what people think!