AMA: Spotify Head of Product Marketing, Fan Monetization, Alex Wagner Lavian on Consumer Product Marketing
December 20 @ 11:00AM PST
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Spotify Head of Product Marketing, Fan Monetization, Alex Wagner Lavian on Consumer Product Marketing
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Alex Wagner Lavian
Origin VP of Marketing • December 21
PMMs are storytellers so just as you would approach a marketing narrative, tell your personal story in a crisp and compelling way. Prior to the interview, reflect on a few projects you want to highlight that showcase the breadth of PMM competencies and be prepared to weave those stories into your......Read More
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Alex Wagner Lavian
Origin VP of Marketing • December 21
Yes the skill sets are very transferable from B2B to B2C! As mentioned above the fundamentals are very much the same its the execution that can look quite different. B2B and B2C are both are incredible experiences so when I'm evaluating candidates I'm looking for a product marketer that is custom......Read More
1198 Views
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Alex Wagner Lavian
Origin VP of Marketing • December 21
I can relate to this one, I actually started off my career in PMM at a B2B company. This experience was invaluable and where I learned the core competencies of PMM – the importance of product positioning, messaging, influencing the product roadmap, and being an advocate for the customer. Just bei......Read More
1241 Views
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Alex Wagner Lavian
Origin VP of Marketing • December 21
As I mentioned above there are so many applicable skills across B2B and B2C — just learning the PMM craft is key regardless of the company/audience. There are several applicable qualities that a B2B marketer can bring to consumer PMM including the following: messaging & positioning, relationship ......Read More
1102 Views
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Alex Wagner Lavian
Origin VP of Marketing • December 21
As a first PMM hire it's important to prioritize needs and deliverables based on the overall goals and objectives of the company. Do “discovery” similar to how you would approach a product launch – get up to speed on the business, the competitive landscape, the customer, and the product. This wil......Read More
3755 Views
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What differentiation in skills and experience do you see between B2B and B2C product marketing?
Asking as a B2B product marketer looking to transition to B2C
Alex Wagner Lavian
Origin VP of Marketing • December 21
Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight, and transforming that into product strategies and go-to-market plans. While the fundamentals are very transferable, execution ......Read More
1574 Views
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