AMA: Square Head Of Product Marketing, Ecommerce, Christina Lhi on Competitive Positioning

Ongoing: Google alerts to get pushed industry and/or competitive content, subscribing to your competitors lead gen lists, reading earnings call transcripts. From existing...

All the time! It is so critical for PMM teams to talk to customers to understand their pain points, their jobs to be done, their delighters, motivations, etc. It's also i...

Like any good marketer, it's about knowing your end customer and how they would like to consume information. All sales teams are different and finding the right communica...

I like to think about positioning as the internal facing framework of how you want your sellers to perceive, understand and feel about your product. Positioning informs y...

It is always a good idea to factor in some time for research pre-launch to make sure your messaging is resonating with your target customer. In the past, I've done this b...

This is a great question. Overall, product differentiation is key and one of the roles I really enjoy within PMM is having such a pulse and influence on what differentiat...

Some key documents that my teams have implemented for competitive positioning are starting with data gathering on points such as: key value props, feature set, target cus...