AMA: Square Banking Head of Product Marketing, Margueritte Harlow on Influencing the Product Roadmap

Data is a great place to start. It helps to identify which hypotheses have the most promise and to prioritize where to dig in. Designers can have great intuition about wh...

I’m sure the answer to this question varies dramatically depending on where product marketing sits within the organization - is it within product? marketing? elsewhere? ...

When product marketing is embedded in the product team, we share learnings on an ongoing, organic basis through a variety of team rituals - daily stand-ups, sprint retros...

Customer needs and feedback are fundamental drivers of product strategy, prioritization, and roadmapping. It’s also important to align on goals for the business to ensure...

While the working relationship between product marketing and sales and success may depend on how the organization is structured, these teams provide crucial insights into...