AMA: Twilio Former Senior Director of Product Marketing, Devang Sachdev on Influencing the Product Roadmap
July 9 @ 10:00AM PT
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Snorkel AI Vice President of Marketing • 6y
Product teams benefit the most when Product Marketing stays connected from inception of new features/products to actual delivery. At inception, product marketers help wit...
1775 Views
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How do you influence the product roadmap without clear monetization targets for new features/products?
It's clear there is an opportunity, but currently hard to see how big of an opportunity.
Snorkel AI Vice President of Marketing • 6y
The goal of any new product/feature releases is to allow your business to capture or retain slice of the market. It is important to have as much clarity as possible befor...
1522 Views
1 request
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
Snorkel AI Vice President of Marketing • 6y
tl:dr: Both and then some. It is as important for product marketers to be involve in the inception stage as it is when taking new feature/product to market. Features th...
1871 Views
2 requests
Snorkel AI Vice President of Marketing • 6y
On the surface this question is simple. How do you take sales feedback to product? But as product marketer your goal is not just to take sales feedback but to use it as ...
2177 Views
2 requests
Snorkel AI Vice President of Marketing • 6y
Product Management and Product Marketing are two sides of the same coin. Organizationally there are benefits to both approaches. As a product manager, I have had product ...
3051 Views
2 requests
Snorkel AI Vice President of Marketing • 6y
Product teams can get myopic with mandate from leadership or long term vision. But this is exactly where product marketing can be an excellent value partner to their prod...
797 Views
1 request